“The explosion of original content globally is creating an opportunity for new, innovative and diverse ways to engage audiences beyond the series itself,” says Katie O’Connell Marsh about the creation of Platform One.
John Malone’s international cable operator Liberty Global and private equity group TPG’s TPG Growth on Monday unveiled a new production and distribution studio, dubbed Platform One Media, which will be led by Katie O’Connell Marsh, the former CEO of Gaumont Television and former head of DreamWorks Animation’s live-action TV business.
O’Connell Marsh spent five years as CEO of Gaumont Television, starting in October 2010. In that role, she helped develop and executive produce such dramas as NBC’s Hannibal and Netflix’s Narcos and Hemlock Grove.
She will serve as CEO of Platform One, which is being funded by TPG through Evolution Media, an investment partnership with CAA and Participant Media. Liberty Global will own a minority stake in the new firm.
Platform One will develop, produce and distribute high-end scripted programming for the U.S. and international markets. The company has also acquired the portfolio of development projects of Slingshot Global Media, the production firm set up with backing from TPG in 2014. It was led by former FremantleMedia CEO David Ellende who left the business last year.
“The explosion of original content globally is creating an opportunity for new, innovative, and diverse ways to engage audiences beyond the series itself,” said O’Connell Marsh. “With Platform One Media, and our partners TPG Growth and Liberty Global, we are perfectly positioned to develop and distribute compelling narratives that are artistic, meaningful and addictive by working closely with innovative, inspiring talent to bring to life their creative visions.”
“TPG Growth has a history of identifying and building companies, such as STX Entertainment, that can redefine their categories,” said Bill McGlashan, founder and managing partner of TPG Growth. “Working with our partners at Evolution Media, we look forward to leveraging our collective experiences and networks in the entertainment space to build this business with Katie and her team.”
“Platform One Media has the key ingredients Liberty Global values in a strategic asset: great leadership, a clear vision and aligned, well capitalized partners,” said Bruce Mann, chief programming officer at Liberty Global. “It also gives us the opportunity to work with world-class talent creating high-quality scripted programming which could potentially feature on Liberty Global’s pay-TV platforms in Europe. We are fortunate to have Katie O’Connell Marsh bringing her vision, drive and creative track record, and to be working with TPG Growth, who we view as a natural strategic partner.”